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August 20, 2008

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Printing
How
to Choose a Paper Color
by
Tim Campbell, editor
I
f
you've ever visited a paper store, you've noticed that there are dozens
of shades of white paper. Some white paper has a soft creme coloring while
others are a soft gray, soft blue or even a soft pink. Viewed separately,
these papers each appear to be white. This gives you just a glimpse of
the paper color choices available to you.
Things to consider
If you're going to be printing any full-color
photos, then white paper is definitely the way to go. Remember, when
you print on a colored stock, what was white in a photograph, will now
be the color of the stock. This can significantly change the way a photo
looks. A photo of a person, landscape or plate of food, can appear radically
different when printed on a colored stock. Our eyes aren't really accustomed
to this color shift and it may be a distasteful effect.
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a photo
printed on "white"
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a photo
printed on light blue
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A neat trick
A compromise to using colored stock might be to cover most
of the page with a light tint of a color. This way, you can have the flexibility
of using a white background for photos as well as having the benefit of appearing
to have a colored paper stock. It's the best of both worlds.
Planning ahead
If you're considering a colored stock, you should plan
it from the beginning of the project. Make sure that you take this important
factor into consideration when designing your piece. If the paper stock
color is chosen at the end of a project, you may be in for some unpleasant
surprises when it's printed. 
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